Fifteen years ago, we met through our mutual love of the great outdoors. Since then, we’ve written more than 10 books on running and outdoor adventure, and won awards for our journalism, while exploring our passion for endurance challenges.
As well as writing, we offer bespoke, individualised and evidence-based expert run coaching.
Jen is a runner, writer, mum and UESCA-certified running coach. She has a master’s degree in sport and exercise medicine, specialising in distance running. Her PhD research explores the psychology and philosophy that underpins running performance. She’s completed over 50 marathons and ultras, including 2 podium finishes at ultras in 2023 and a finish at the 2024 Arc of Attrition 100-miler. She has a love of good books and great coffee.
Sim is a runner, writer, photographer and dad. He’s a qualified England Athletics Running Coach with a background in orienteering, climbing and mountaineering. He’s explored the Alps, Iceland and the Himalayas both with the British Exploring Society and on self-guided adventures, and completed marathons, ultras, iron-distance triathlons and adventure races. Recent success includes a win and new course record at the 2023 Limitless Trails Tinsel 12.